10 reasons why your website needs upgrading

April 14, 2017

An outdated website will drive away customers and decrease sales, so it’s vital to spot these signs, all of which suggest it might be time to consider a makeover.

No links to social media

Your business needs social media just as much as a website, and if you don’t have links to your social media accounts, you are missing out on a huge free advertising opportunity.

Low quality images

In this day and age, even phone cameras can take high quality pictures, so there are no excuses for low quality pictures that make your website seem less professional.

Overusing stock photos

Most people find stock photos to be cheesy and inauthentic, so you should replace them with genuine pictures. For instance, you could post pictures of the shop you own, or pictures of the employees who work there.

Not responsive

Today, most websites have responsive designs, which means their site can be viewed on mobile, tablet and laptop devices. If you don’t have a responsive website, it is very likely that you are alienating those customers who browse using their phone or tablet.

Incorrect contact information

Your customers need to be able to get in contact with you easily, and if they can’t, it’s likely they will just leave your website and go somewhere else. For this reason, it is important to have up-to-date, accurate contact information that is easy to find.

Too many pages

Unless you are a massive brand that sells hundreds of products, you don’t need to have lots of website pages. You only need a few to provide your customers with everything that they need. It’s also worth noting that too many pages on your website can decrease your SEO ranking. Blue Flamingo (https://www.blueflamingo.ca/services/), specialists in web design in Toronto, can advise on getting this balance right.

Too much content

You don’t need to have long paragraphs filling up every page on your website, as this can overwhelm the customer. Instead, it is better to just include important content that is broken up across the page in small, easy to digest chunks.

An empty blog

Lots of businesses start a blog with good intentions, but they struggle to actually find the time to update the blog. If your company has a blog that is infrequently updated, you should ask yourself if it is worth keeping the blog. If it is worth keeping, you may want to consider hiring professional writers and editors to help maintain it.

Too many adverts

If your website has too many adverts, customers will leave. Customers don’t want you to try to force them into buying your product – instead, they want to make their own minds up about it.

Broken links

All of the links on your website should work, and links need to be checked regularly.These 10 signs all indicate that your website is in need of an upgrade. It can be tempting to put the upgrade off, but sales will most likely increase when you do finally make the changes.