2019 is a great year for web designs so far. Don’t let your website live in the past; add some flair to your domain that’s worthy of today.
This year is shaping up to be all about visuals when it comes to web design. Today’s trends are rooted in both pure aesthetics and the user experience, so talk to a Toronto web design company to see which ones you can use to give your website a modern facelift.
Black and white colour scheme
Black and white patterns are classic and timeless in general, and they bring an air of sophistication that can benefit many projects. It’s not just about photos, either. This design scheme can work for video, typography, navigation and more. Unlike print, black and white web designs stand out because of their lack of colour. The richness of the two shades on a screen allows for a visual depth as well.
In black and white designs, you can go with no other colour at all or use an accent colour to set it all off and drive eyes to calls to action or focal points. Whether you use colour or not will depend on what you want users to do with your design and what experience you want them to have.
Circles, circles and more circles
Circles are not new in web design, but they are starting to appear more often. This shape, which is considered “perfect,” is pleasing to the eye and even used by Google. When you have your Toronto web design company work circles into your design, keep in mind that you need to consider the meaning of the shape since it can add another content layer to your design.
Photos without faces
One long-held element of the engaging design is the inclusion of people’s faces in images, which can help users connect. But lately, more designers are using “faceless” photos, which allows users to picture themselves as the person in that image. In addition, when there are faces on the screen, most people’s eyes move to make eye contact with the subject of the photo. Without this natural pause, however, users will keep going to scan the whole design instead, and that can add a new focal point to the image.
Faceless photos naturally won’t work for everything. This approach works best for general ideas that don’t require a significant emotional tug. If you do decide to go with this style on your website, be sure the photographer taking the photos knows that, too, so the images are created with that in mind. Trying to crop off someone’s head after the fact doesn’t have the same charming effect, and it could be really jarring.
One great use for faceless photos is with stock images. If you have to use them, it can hide the more common stock photo models people may recognize.
Start incorporating some of today’s visual trends into your website so you have a design that is for today and not from yesterday.