Previously, designers didn’t pay a lot of attention to typography when it came to web layouts and styling, with elements such as color and images taking top visual priority. However, it has since become obvious that typography does play a part in the overall scheme of website and the experience of the individual user.
A visitor to a website wants to understand the site and the purpose of the brand behind it while being able to navigate it easily and quickly. When vital text becomes a focus on a page with top-notch typography, it’s a surefire way to put forth a brand image, get all meanings across and communicate the website’s primary purpose in such a way that is memorable to the user. Staying on top of these upcoming typography trends does all that while helping a website stay relevant.
Custom-made for a unique shine
Custom typography is big in web design in Toronto and elsewhere right now. These custom elements include image-in-text, hand-drawn and watercolor fonts. Not only can a business tie all their unique design elements together using custom fonts, but they can also make their websites stand out from the competition in a way that is cost-efficient and effective.
Bold and large for a modern look
In modern web design, important text stands out so a user immediately sees what the brand wants his or her attention on. Large and bold fonts have become a popular way to do this, especially when used in a “make more with less” fashion. Designers are highlighting vital information with large typography and then using bold, contrasting colors or patterns in the text. The text is then surrounded with faded images or enough white space that the important message stands front and center to the visitor.
Mix and match for a pop
Individual lines of text do “pop” when multiple fonts are used on the same webpage, which is something that is coming into fashion. Selected fonts can be mixed with a standard typography so the message of each line of text stands out, making for an eye-catching and interesting visual effect.
Vintage with a twist of today for attention
Modern vintage, as funny as it sounds, is trendy in many consumer markets, including websites. Barbershop, retro grunge and some other vintage fonts are now popping up everywhere and offer a visual effect that is modern yet a callback to the past. This type of design approach also speaks to Millennials, who are currently a core demographic for reading and shopping online.
Non-traditional arrangements to attract the eye
Many websites are now using different ways to present their text, particularly with non-traditional arrangements such as angled or vertical typography. This visual nuance stands out to the user and is also handy for leading the eyes to another spot on the webpage. Today’s website design has to be modern in all its elements, including typography. If your website is lacking, you could be losing visitors.