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Pay Per Click (PPC)

Maximizing Your ROI with PPC

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Lloyds
Skyservice
Markets
IPSX
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Pay Per Click (PPC)

We create and manage high-performing paid campaigns across Google, LinkedIn, Facebook, and TikTok, designed to maximise return on ad spend (ROAS), drive targeted traffic, and convert leads.

Great campaigns start with great content

We create compelling ads and downloadable assets, especially eBooks, that speak to your audience and drive action. These are ideal for both LinkedIn lead forms and gated website landing pages, and we find they work particularly well in B2B LinkedIn campaigns, where value-led content drives meaningful engagement.

Each asset is tailored to your audience, built around a clear value proposition, and designed for high conversion. Examples include:

Pay Per Click (PPC)

What we do

Google Ads

Be found when it matters most, as people actively search for what you offer.

We manage your Google Ads end-to-end with services including:

  • Strategy & Keyword Research
    Tailored to your goals, we uncover the most valuable keywords and group them by theme to align with ad messaging and landing pages.
  • Ad Creation & Testing
    Multiple ad variations are crafted from your value propositions to discover what resonates best.
  • Landing Pages & Tracking
    We optimise or build pages with clear CTAs and integrate tracking to measure form fills, calls, and sales.
  • Ongoing Management
    Post-launch, we fine-tune bids, keywords, and ads. You’ll receive monthly performance reports and insights to support growth.

LinkedIn Ads

Reach decision-makers directly in a professional setting.

We specialise in B2B lead generation through LinkedIn Ads, using targeted content offers like eBooks to prompt engagement. These are delivered via LinkedIn’s built-in lead forms, which auto-fill with user data to maximise conversion.

Our process includes:

  • Audience Targeting by job title, industry, location, and more
  • Ad & eBook Creation aligned to user interests and your goals
  • Lead Integration with your CRM for prompt follow-up
  • Campaign Management with performance tracking and optimisations

Facebook & Instagram Ads

Tap into Facebook and Instagram’s wide reach and detailed targeting to promote your products, services, or events.

Our approach includes:

  • Platform-specific ad creative
  • Interest and demographic-based targeting
  • A/B testing to improve results
  • Native lead forms or landing pages based on your goals

These platforms work well for both brand awareness and lead generation, especially when supported by high-quality visuals and clear messaging.

TikTok Ads

TikTok is ideal for authentic, creative video ads that capture attention fast, particularly among younger, mobile-first audiences.

Our TikTok campaigns include:

  • Video Creation, We plan, edit, and deliver engaging 60-90 second clips twice a month
  • Campaign Setup, Includes account creation, targeting, and tracking
  • Ad Formats, In-Feed, TopView, branded hashtags, and more
  • Audience Targeting, Based on interests, demographics, and lookalike data
  • Ongoing Management, We monitor results, adjust ads, and help grow your presence

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Sophie Fortier
Owner, Blue Tortoise Acupuncture

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What happens next?

Once you submit the form, one of our experts will contact you to set up a meeting to clarify your requirements and build a quote. We can sign an NDA if you need us to.

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