Constructing a next-generation digital presence for a global logistics leader

The brief

The challenge

GLP’s existing website did not communicate its value proposition and was held back by a poor user experience, an outdated design and the lack of a cohesive narrative. A strategic overhaul was needed, built on digital best practice and an understanding of the market, so the site would properly represent GLP’s brand and strategic objectives.

Positioning: GLP wanted to be seen as more than a logistics landlord: an enabler for its customers, with growing work in areas such as renewables and robotics. Before deciding how to tell that story, it needed a clear view of how the wider property and logistics market presents itself and markets its products online.

Finding space: Prospective tenants and brokers across 11 European countries needed to find available warehouse and distribution space quickly, and the property search had to make it easy to narrow thousands of square metres down to the right building.

Leads and data: Enquiry forms needed to match where a prospect was in a long sales journey, meet GDPR in every country GLP operates in, and feed straight into Microsoft Dynamics rather than relying on manual handling.

Consistency across Europe: Teams in each country needed shared email templates for events and property promotions that they could use on brand without starting from scratch.

Reach: GLP needed more qualified visitors on its property listings, from the searches tenants and brokers actually make, rather than more traffic for its own sake.

Day-to-day support: The marketing team had a steady flow of website updates and technical requests and needed one simple way to log, rank and track them, alongside reliable hosting and regular maintenance for the site itself.

What we built

The solution

Our work with GLP covers the full digital picture, from strategy and design through to campaigns and day-to-day support.

Research and analysis: We benchmarked GLP’s digital presence across its market, covering traffic, search, paid advertising, content and social media. Our recommendations now guide its positioning in the property and logistics sectors.

Homepage redesign: Workshops with GLP stakeholders and a user experience review identified the pain points, and prototypes reflecting GLP’s brand were tested before the new eu.glp.com homepage was built.

Property search: Clearer, more advanced filters guide tenants and brokers through the portfolio, so the right building is a few clicks away.

Lead capture and Microsoft Dynamics: New GDPR-compliant forms follow the sales journey, from awareness to intent and consideration, and send every enquiry straight into Dynamics with no manual handling. We also built HTML email templates in Dynamics for events and property promotions, used by teams across Europe.

Pay per click: Targeted campaigns, built on keyword research, tested ad copy and close performance tracking, bring qualified visitors to the property listings.

Hosting and maintenance: We host and look after the site, keeping it fast, secure and up to date as GLP’s needs change.

Fractional marketing: We work as an extension of GLP’s marketing team, handling website updates and technical requests through a ticketing system we set up for them.