Avoiding Website Redesign Mistakes

May 18, 2018

If you are in the process of evaluating a plan for a website redesign, there are several steps you need to take. Planning and executing a redesign can be time-consuming, and any mistakes can hurt your bottom line. That’s why it is important to understand some of the most common mistakes found in Toronto web design.

Not Identifying Priorities and Goals

You should have a reason for wanting a redesign, whether it is to overcome challenges or solve problems that are currently causing issues. You also want to determine what your goals are with the redesign. What are you attempting to accomplish? Knowing this information and providing it to your Toronto web design company goes a long way toward a successful redesign.

Insufficient Budget Available

If it has been years since you had your site redesigned, the price is going to be more expensive than you remember. There are many advanced applications and features available today that will make your website more successful but will also cost more than a simple webpage did a few years back. If you do not have the budget for the job you want, you will end up having to sacrifice something in the process. Figure out if it is worth compromising or if you should save up before going forward.

Unrealistic Launch Date

It takes a decent amount of time to build a custom website properly. Having a timeline that does not account for that can set you up for failure. Make sure you speak with your Toronto web design partner about how long the rebuilding will take and what sort of timeline you should expect. You should also be up front about what you want and how much money you are willing to spend, as each of these factors matters when it comes to launch dates.

Focusing on Design

Design matters, but so does the content that will be provided on the website. If you do not know what you want there, you might choose a design that does not work for what you decide to place there later. Selecting the content needs first means that the site architecture can be built to perfectly mirror what you want to display on the site. Beyond that, the design of the website should provide your content in a user-friendly way so customers do not get frustrated and leave the website.

Ignoring Testing Needs

After the website is nearing completion, it is important to do testing. You need to check many different aspects of the site to be sure they work correctly when the launch date comes around. Some of the things to check are cross-browser testing, testing integration and forms, setting up redirect pages, optimizing for SEO, and proofreading for accuracy.

If you avoid these mistakes with your website redesign, you will be on the path toward success. Make sure that you consider what you want the website to do and communicate with your designer to get exactly what you want.