Back to Basics: Building A Website From The Ground Up


September 19, 2018

When starting from the very beginning of building the perfect website, it’s important to first decipher what is the intended outcome. Are you hoping for more traffic to come to the site? Are you hoping for the best web design in Toronto? Or are you hoping to make a bold statement and showcase your brand in the most unique way possible? Once this that has been decided, you can begin the exciting task of mixing beautiful aesthetics with user-friendly design elements to create a website experience like no other.

User-friendly navigation

The success of any website can be measured easily with how many visits are made to the site daily, and how long those visits last. Having a user-friendly navigation is key, and it is incredibly important to keep it clear, simple and consistent. The more natural the navigation, the better. Think about websites that you have visited that are intuitive to use and emulate the parts you can for your site. The easier your website is to use, the happier your visitors will be, and that means more return traffic.

Visually pleasing

Aesthetics is talked about a lot when it comes to web design, and for good reason. The overall look and style of a website is what can make or break the success of the design. Having visually pleasing colors and striking images that keep the attention of the user is what you’re after. At the same time, it’s important not to overload them with too much to look at because this makes your website an unpleasant experience. It’s not only the colors and images that should be pleasing, but the font should also be complementary to the style of the brand and overall look. It’s also important to keep size in mind for the images and fonts used on each section of the website. Keeping things in perspective while ensuring a well-balanced look will work wonders.

Sensible call-to-action

Last but not least, you will want users to keep coming back to your website. Having a way for them to interact with or remember your website in any way is crucial. This can be by using call-to-action buttons that are not only easy to find but also improve the overall flow of the page.

Starting fresh with a clear head can help improve any web design in Toronto. Making sure all important bases have been covered, from navigation and aesthetics to the all important call-to-action, while keeping your unique brand at the forefront of the design will give you the best possible outcome for your new and improved website.