Why Your Business Needs a Great Website


February 27, 2017

Most businesses have a website, but only a few businesses realise that quality web design is essential.
The other businesses skimp on their websites to cut costs, but this often means that they are losing out on customers without even realising. Here are six benefits of hiring professional web designers.
Establishing Brand Identity
Brand identity is one of the best ways to establish your business. Your website gives customers a visual representation of your business, and if you establish your brand well, customers will think that your business is trustworthy and professional.
Providing a User Friendly Experience
An average website may feature big chunks of block text, an out-dated design and a confusing navigation system. This will be off-putting to customers as it isn’t easy for them to use. However if you have a great website the design will be excellent, the website will be easy to navigate, and your content will be interesting and useful. This will be much more appealing to your customers.
More Visitors Who Browse
An average website may get a lot of clicks, but it won’t get many visitors who stay. You want visitors who browse through your pages, as this means they are more likely to become a future customer.
More Customers
More visitors who browse through your website will generate more customers, which means more sales and bigger profits.
Less Spending in the Future
Some businesses try to get a cheap deal when they are buying a website, but this just means that they end up spending more money on improvements or a second website later down the line. It is better to invest in a great website that won’t require extra spending every few months.
Beating the Competitors
Lots of customers do all of their shopping online nowadays, so if your competitors have better websites then you will be losing out on business. Investing in a great website means that your website will be as good or better than your competitor’s websites, so you may notice an increase in traffic and sales.
Do You Want a Better Website?
If you are looking for a Toronto web design team, you’ve come to the right place. Blueflamingo are an award winning web design and marketing agency based in Toronto, Canada. We have spent over a decade creating stunning website designs using the latest technology and design trends. We have worked with a large range of clients, from big international businesses to small local businesses. We work with established companies and start-ups, so you can guarantee that we will produce a website of the highest quality.
We understand that a beautiful website is more than just skin deep. It must be functional, easy to navigate and useful to customers if it will help to increase traffic and sales.
If you are interested in updating your business’s website, contact us today. After all, there are lots of benefits to investing in a better website. You will notice an increase in traffic, customers and sales, and it will make your brand seem more trustworthy and professional.