From Good to Great: Redesigning a Website

August 22, 2018

Call it what you want: an upgrade, improvement, refurbishment or even a reimagining. Sometimes, an old website can use help being updated to modern times. With so many popular trends for web design in Toronto, it’s important to stay relevant to keep people clicking on your website.

The first step to a full redesign is admitting you have a problem. In all seriousness, you might not realize that your website could use an upgrade. Head over to some similar companies’ websites and note the differences. These could be differences in graphics, colour, layout or amount of content. If you notice other websites are more user friendly and intuitive, leaving no questions for the webpage viewer, it might be time for your website to have a little overhaul.

The first item to think about is what you actually need to change, not just what you want to change. This is a sort of reimagining stage where you just begin to consider what could be better than what you have. This might be when you or the client is toying with the idea of rebranding, which would only make sense to go along with a full overhaul. If a rebranding or just a redesign for better layout and look is in the cards, think about the end result. Do you hope to add more traffic to the site or make it more user friendly for the current users? Is new functionality at the top of your list or is the style and look of your web design in Toronto the most important thing? Once you have clearer goals, you can begin to think logistics.

Now, the practical part begins. Look at other successful designs with goals and end results that are similar to what you are interested in getting. What makes them work so well and how are they reaching the intended audience? It’s best to look at similar subject matter when comparing, but you should also try to still be unique while following similar logistical elements. For instance, if there is an online purchase section on the webpage that currently doesn’t allow for easy-to-input address and credit card information (with the option to remember the details), you may want to add this in. Finding any way to make things easier for web user is ideal.

At this stage, you’ll want to rediscover the webpage yourself. Find the best way for the page to be responsive to the user as well as be understandable to navigate. Even something as simple as getting back to the home page should be intuitive for the user. Remember: it’s all about what the audience wants!

Revamping a website with better web design elements can go a long way for a company. Once the new website goes live, it’s helpful to be able to compare the original design with the new one. You can see where traffic has picked up and how things can be tweaked to keep the clicks coming to the new website.