How a Great Website Can Benefit Your Small Business

March 17, 2017

A great website is one of the best marketing tools available to your business. You can use it to connect with customers, advertise products and increase sales – but despite this, lots of small businesses have a sub-standard website. This means they are losing out on customers and sales.
Here are five ways that a great website can benefit your business.
You Will Get More Customers
Most people shop online nowadays, so if you don’t have a great website, you will lose out on lots of customers. If you sell products, make sure to invest in a user-friendly e-commerce website that makes it easy for customers to buy your products. And if you have a newsletter, make sure that your website includes a link to sign up.
You Will Receive a Higher Number of Visitors Who Stay on the Website
A bad website can still get lots of clicks, but most of the clicks will be people checking out one page and then leaving the website completely. On the other hand, a good website will have a high number of visitors who stay on the site. This is because these visitors are actually engaging with the website as they are moving around different pages and digesting information. They are also more likely to make a purchase or sign up to your newsletter.
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You Can Create a Consistent Brand Identity
If your brand has a consistent brand identity, people are more likely to class your brand as trustworthy. A great website will help you to establish a consistent brand identity, as you can make regular posts that promote your business’s goals and values.
Your Business Will Be a Cut Above Your Competitors
Most businesses already have some kind of website, but a lot of the websites are below average. If you have a great website, it is likely that internet users will assume that your company is better than your competitors, as your website will seem more professional and trustworthy. This means that internet users are more likely to engage with your website or make a purchase.
You Will Spend Less Money in the Long Run
Lots of small businesses are reluctant to pay thousands for a new website because they are put off by the initial cost. Sadly, they don’t realise that the cost is relatively low in the long run, as a great website will soon pay for itself with increased engagement and sales. Instead, these businesses pay much less for a cheap website, but this just means that they end up paying more down the line for website updates and improvements.
If you want to promote your business, you need to invest in a great website. You can create an online brand identity, connect with customers and even increase sales – so what are you waiting for?