Making Your Website Pop

February 16, 2018

As with many things in life, it is important to find a good balance for your website’s design. You want your site to stand out and be memorable, but it should be for the right reasons. You certainly don’t want your website to be infamous for terribly hard-to-read fonts or videos that slow everything down to a snail’s pace.
Making a website pop is a specialty for many web design companies. In big cities like Toronto web design company promises to customers usually include a guarantee of more traffic to the site thanks to a more logical design. Design elements like flow, scrolling effects, proper use of videos and typography can give a website depth of character to tie everything up in the perfect package.
Helping the flow
The flow of any webpage is important, whether you are looking at it on a desktop, tablet or mobile device. Flat design is now out of fashion, with 3D designs making a necessary comeback. This goes along with the fluid and life-like technology of today, with design elements like shadows and gradients helping make images, texts and graphics appear to be popping right off the page.
Scrolling effects
Having special effects during scrolling on your webpage can be a great feature, but there is a downside that you should keep in mind. If you have too many special effects going on or something that is just too technical, users with a less-than-average internet speeds will not be able to freely click around your website as intended. Therefore, any effects you use for scrolling should be kept to a minimum or done in ways that won’t fizzle with a poor signal.
To add videos or not?
Having videos embedded on a website is so important these days, as long as it is informative and not too long for the content. Bite-sized is best! Having static images that can be scrolled over is a great way to add some moving elements to a page without having a specific video fill the screen. The movement of the content over the image will keep a user interested, and the image will be able to stay fresh in their mind throughout their visit.
Finish with effective typography
Last but certainly not least, using the right font design is a great way to really make your content stand out. Once again, there is a balance needed in having a legible font that can keep a reader interested. Be sure the colors of the font are complementary to the rest of the website and that you keep the number of different fonts you use to a minimum.
Getting that “wow” moment when clicking on a website is definitely a hard task these days given the abundance of innovative websites. It’s essential to find unique and successful ways to make your website stick out with different design and technical elements that are as easy to understand as they are to navigate. With a few tweaks here and there, your site will be well on its way to the popularity it deserves.