Why Your Organization Needs an App


May 5, 2017

Smartphones and tablets are everywhere. Because of that, having an app that speaks directly to those users is a great way to get more eyes on your organization. You might be surprised to find that most companies out there do not have apps. Maybe you’re questioning whether you need one or not. Read on to discover why you do and what it can do for your organization.

Improve Your Sales

When most companies don’t have an app, those who do are going to end up seeing increases in business because of it. Yes, some people will go to the browser or make a call because they want a particular company, but others will not. And once you have an app out there that someone has downloaded, it’s simple for them to browse and shop more often.

An app that is well-made and has a nice aesthetic will push people to make sales, simply because it’s easier than the alternative. On top of that, you can notify your app users when you have new products, events, sales or anything else. Apps give constant contact with customers and potential customers, which is hard to find elsewhere.

Give a New and Better Experience

By being a constant presence on someone’s phone or tablet, you can easily push information about your brand out there. Having that easy access can improve the way customers view your brand, organization and products. While a mobile friendly website is a great tool, an app provides different things.

Most people who download an app for a business are interested in frequenting that business. They want a relationship. Therefore, posting occasional deals, information and other data can make those using the app feel like they are a part of your brand. Customers want to be rewarded for shopping with you, and an app makes that a whole lot easier than any other means of doing so.

Compete in Your Market

If you are a small business, chances are you feel that competing with the big dogs is impossible. But honestly, when it comes to apps, that’s not entirely accurate. There are ways to get people interested in your app and then your products, making for entirely new customers who may not have known about you before.

Some of the most important things to include in an app, especially one that is made for this reason, are customer loyalty features, such as coupons or savings cards. Social networking is also a smart option and can lead people to your business on other platforms. You will also want some manner of customization so customers can decide what communication they receive. Finally, push notifications are a huge help in getting sales.

How to Get a Great App

If you aren’t a developer and don’t have one on your team, that’s okay. There are many places to find web design in Toronto, such as Blue Flamingo, that focus on apps and know how to help you from planning through to launch and beyond.