The decisions you make when constructing your website navigation must deliver a seamless user experience (UX) or you will fail to meet the expectations of your visitors. It is almost impossible to navigate a website that doesn’t have a clear, well-defined and logical structure. So, hire a Toronto web design company that will help your business grow with time.
So, we know that site navigation is important but you might still be wondering why this key aspect of web design matters so much, Put simply, your navigation affects both traffic and conversions. These are two things you need to optimize fully to drive success, particularly within competitive marketplaces where many businesses are vying for the attention of your audience.
Let’s dive a little deeper into why taking the time to plan your site stricture will help you to build a more powerful website.
User experience and SEO
If you were to strip every website back to its bare bones, taking away all imagery, fonts, colors and design elements, the structure is what you would be left with. If your visitors can access all the information they are looking for, their user experience will be immediately enhanced.
This, in turn, will impact your site’s SEO because your bounce rate will be lower and time spent on site will increase. This will translate into better performance in search engine results pages (SERPs), so focusing on prioritizing important pages will serve you well in the long run.
For your site to be displayed high in SERPs, it needs to be accessible to the search engine web crawlers. Your site structure and sitemap will help the web crawlers to discover your pages and index your content accordingly.
Creating content groups through solid internal linking structures will further enhance your site’s authority and will tell search engines more about your trustworthiness and value.
The importance of developing an advanced site structure
Not all site structures are created equal. The development of an advanced site structure will result in a website that will work hard for your business but it requires careful research and planning.
You need to know what your audience is searching for and how to outperform your competitors, but you can’t do this effectively without first doing the research that will help you to make the right design decisions. This can be a complex process and partnering with an experienced Toronto web design agency can help you to ensure that your site will benefit from a well-developed structure that will act as a firm foundation for you to build on.
In addition to helping you attract valuable and highly convertible traffic, the information learned through the development of your site structure will form the basis of your future content strategy. As soon as you know what your audience wants to see, you can take steps to create the types of content that will help you to build and sustain a strong digital presence.