THE “DUAL USE GOODS” GAME
MAKING A DRY MESSAGE ENGAGING
Lexis Nexis’s brief was to find a way to better educate clients as to which goods are dual use and which are not (dual use goods, or ‘DUGs’, need to be treated differently when exported).
Blue Flamingo recommended that a bespoke game could be a fun and engaging way to meet their brief. We developed a prototype which Lexis Nexis loved. Next we built the game in Python and Django CMS which we felt was the most appropriate framework. It was launched at the high profile Sibos event in Geneva.