Case study · Toltur
New Website for a Rail and Road Monitoring Venture
Client Location
Toltur, Canada
Our Role
Web Design
UX/UI
Development
Hosting & Maintenance
Print & Digital Assets
Technology
WordPress
Custom block theme
Animated storytelling
Overview
About the project
Toltur is a new venture between Burixon and Blue Flamingo, bringing real-time movement monitoring to the transportation industry. Small units fixed to a rail car, a truck or the load it carries are designed to record how it actually moves, and a central platform turns those readings into alerts, ride quality trends and a record of what happened, where and when.
Burixon is a Toronto rail systems and commercial consulting company with experience on multi-billion-dollar rail infrastructure projects, and Toltur builds on a movement monitoring system used on an operating light rail line. We designed and built Toltur’s website, which went live at toltur.com in October 2026, and we host and look after it.
The brief
The challenge
The website had to launch ahead of the monitoring platform itself. Its job was to explain the idea and recruit a small number of early partner clients, without suggesting the platform could be bought today.
It also had to speak to five technical audiences, from rail operators and road authorities to carriers and manufacturers of sensitive equipment. We grouped them in two families, ride quality on rail and roads and sensitive equipment in transit, with rail first because that is where Toltur starts. There was no product photography to show, so the design had to carry the story on its own.
What we built
The solution
We built a custom WordPress block theme in Toltur’s violet and gold. In place of photography, an animated line field runs behind the homepage headline and a seven-step timeline lights up in turn, from a bump on the track to an alert on screen. How it works sets out the device’s design targets and each step from measurement to fleet control, and the Uses page takes each audience through what Toltur would show them.
Every page leads to Book a call, a short request form that goes straight to the Toltur team, and we produced a branded overview PDF for Toltur to share with prospects. Every page scores 100 in Lighthouse for accessibility, best practices and SEO, and 99 or 100 for performance. The site runs on our managed hosting with security headers, backups and monitoring in place.
