“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker
Marketing for any product or service is an action that facilitates the selling of that particular product or service to a pre-conceived target audience. Now, most of the companies in today’s world are quite aware of the regular marketing strategies. Most companies have well-equipped marketing departments with fully skilled marketing personnel who implement newer strategies to appeal to customers. After all, the aim of every organization is to reach the pinnacle of success by catering to customers and earning revenue.
Over the past couple of years, organizations have researched and come up with newer marketing trends to reach out to their target audience. Nowadays every other company, no matter how small or big it is, has a well-designed and descriptive website. Moreover, customers interested in a particular company, e.g., shopping sites, would like to view the website first to see what is being offered. Now, this is where web designing comes into the picture. Putting up a website for the sake of it may not give proper results. Rather, it is imperative to set up a website that answers all the questions a customer might have in his mind. And needless to say, the more a visiting customer is convinced, the more is the chance of him converting into a paying customer.
For example, a customer wanting to purchase a pair of trousers would visit the website of any of his favorite e-commerce site and look for suitable trousers. While doing so, his attention will be on the variety of clothes available, size and price. So, the more descriptive and detailed the website is, the more compelled will be the customer to make the purchase.
Apart from this, there are three other ways in which website visitors can convert into paying customers.
Use of Responsive Layout – Most people today prefer to use their mobile phones, smartphones to place orders online. Hence, web designers while designing websites must use responsive layout so that the website can fit into the device screen, thus, allowing the customer to view properly. A clear view and the ease of purchasing on a smartphone will be a good way of converting visitors.
Use of Keywords – SEO or Search Engine Optimization is the latest trend doing the rounds. Web designers while designing a website must be aware of the fact that the website is keyword optimized. Ranking high on the SERPs is likely to bring traffic that will have higher chances of conversion.
Use of Intuitive Navigation – This is one of the primary reasons behind websites losing out on their customers. A well-designed website without proper navigation facilities will not be of any use for a customer. It is, therefore, essential for web designers to add easy-to-use navigation facilities.
Keeping the above-mentioned ideas in mind would be a good way of increasing conversion and, thus, making the business profitable. This is exactly what web design companies in Toronto do. Their extensive research and skills help them to implement these ideas in the best possible way.