The term “digital strategy” may mean a lot of different things to the various professionals in your organization. For your marketing team, it will involve all the different moving parts of your brand’s presence and lead generation online, including your ads, social media channels, and, at the very center of it all, your website. The website is crucial in today’s fast-moving tech age, where all clicks and searches by prospective customers will eventually lead back to it. So, it’s advisable to take help from web design professionals in Toronto to make things run smooth.

If you haven’t given serious consideration to how your website contributes to your digital plans, here’s what to consider.

Strong lead generation

A well-designed, user-friendly website will generate leads for you even while you’re sleeping. As reported by Forbes, online research is even driving in-store sales, with one study finding that 82 percent of smartphone users researched a purchase online before they actually made it inside the store (

When someone wants a product or service you offer, they’re going to Google it first, and your website is going to be one of the first places they visit. If they’re not confident in or comfortable using your website, that’s a sale you will very likely lose, which is why your website needs to be up to the task for your digital plans to be successful.

The “shop” window

Your website is how you can showcase your products or services to online users, just as you would with a display in a physical shop window. Like those display windows, it needs to entice visitors to your website. And, even beyond that, it needs to be designed in a way that people can find what they are looking for in two clicks or fewer. It also needs to offer users information about your brand, deliver your brand message and offer other things online consumers have come to expect, such as reviews.

It can be tough to determine exactly what you need to have on your website and what you don’t in order to deliver the best visitor and customer experiences. Here, bringing in the services of professionals for web design in Toronto is one solution. Professional web designers will work with you to create the website you need and your customers demand.

Naturally, how many people your website attracts will depend on marketing efforts in other areas, such as search engine optimization, blogging, social media and online advertising. But all those other efforts won’t amount to much if your website isn’t up to the users’ expectations in terms of design, style, flow and ease of use from the very first click.

You don’t usually get a second chance to make a first impression in life and online. If your website doesn’t impress visitors right out of the gate, you may find yourself losing out on potential customers every day, and some of them may never come back.