Website Tips for E-Commerce Businesses in 2018

January 19, 2018

Are you looking to bring in more traffic to your website in the new year? You’re hardly alone, which can make the process a little intimidating. However, implementing SEO (search engine optimization) can make this easier. We’ll look at some techniques you can utilize this year to pull in those views you want.

Offer Unique Content

Having original content on your website is something that will pull you up in the rankings on search engines. That means people see you first and are more likely to click through and purchase one of your services or products. One way to capitalize on this is by using original descriptions, tags, and other content. This also relates to things like databases and templates – the more unique, the better.

Implement Custom Reviews

One thing that is common on e-commerce sites is cart abandonment. This is often due to a lack of trust. By adding customer reviews, customers can hear from other people that you are trustworthy and that your products or services are enjoyed by others. What makes reviews even better is that they also count as original content. This kills two birds with one stone, which is always a plus.

Use Quality Links

You’ve likely heard that link building is a great way to get new traffic coming to your site, and that is true. However, you don’t want to overdo it. Too many links, both outbound and inbound, can make the site seem less reliable. It also can make it seem as if you’ll link to anything for the extra traffic. Instead of using numerous links, use only a few, but make sure those links go somewhere that is relevant and helpful for the user.

Revise Meta Descriptions

Meta descriptions are not the be-all, end-all for search engine ranking, but they can certainly help with click-through rate (CTR), which can build your traffic. You want to make your descriptions easy to understand, short, and convincing. Don’t offer things that seem unrealistic, but do try to catch a potential customer’s eye.

Move Beyond Pay Per Click (PPC)

Pay per click is the easiest and quickest way to advertise yourself on major websites. These ads are made of text and images, so they can get quite a bit of attention. However, each time someone clicks, the advertiser has to pay a fee. In some cases, these ads work, but more often than not, they cause problems. Poor ad copy and bad landing pages can leave you in a bad place. It’s better to consider organic techniques that don’t rely on PPC.

By implementing a few of these techniques, you can bring yourself new business in the coming months. With the help of a Toronto web design team, many of these options are a breeze. Of course, you can implement them on your own as well. Shake things up and see what happens. You never know what technique will send your store’s popularity to the stars.