Why Responsive Web Design Matters

July 18, 2018

A website owner might already have a lot on his or her plate. After all, Google tweaks its algorithms constantly, affecting search result rankings. Now, being mobile-friendly is at the top of the search engine giant’s list, and it’s also what many users expect. If you haven’t gotten your website completely up to par yet when it comes to mobile responsiveness, here’s why you need to get moving.

Better load times

With a more mobile responsive format from web design in Toronto, your site will load in a way that is optimal for whatever device your visitor is using. Once thought of as an advantage, this is now a must to survive your competition, considering how many people now use tablets, cell phones and other mobile devices regularly. If your page takes more than two seconds to load on a mobile device, you are losing people right now.

Less costly than a second website

If your website is already up and running as you want it to be but it doesn’t use responsive design, you may think it will be easier to have a separate mobile site. You can certainly do this, but there are some distinct disadvantages. First, you are essentially going to be competing against yourself in search rankings, and you will have to invest the time and trouble into promoting and optimizing each one. You will also be incurring the cost of running two sites as opposed to focusing resources into one site that is completely optimized. Every time you decide to update your web design in Toronto, you’ll end up paying to have both websites updated.

Higher traffic flow and a chance at conversion

As a reflection of how many mobile users there are, Google favors mobile-friendly websites, and this is a factor in their search ranking algorithms. That’s why it is crucial to have a mobile-friendly website for visitors to access so you can get your search ranking up and reach more of your target audience. Because you will be reaching more people on their mobile devices, you’ll also have a better shot at conversions; people have been increasingly making their purchases via mobile devices.

Easier user tracking

When you use responsive mobile web design, you’ll be able to glean statistics from all your users no matter what device they are using. When you have a separate mobile device, you will have to track your numbers for your two websites separately. In addition, some mobile users will access the desktop website if they find your mobile offering lacking, and that can make it harder to conduct your marketing tests. When you have one responsive site instead, you’ll be able to get single reports that will still show you whether your traffic is coming from a mobile device or a desktop.

With the millions of people on mobile devices, you simply can’t afford to lack responsiveness in your website. Speak to a web design agency about overhauling your website for mobile and desktop users today.