Web Design in Wimbledon

Wimbledon has two business centres, at opposite ends of a steep hill. Up in the Village, the High Street and the Ridgway are lined with boutiques, restaurants, salons, estate agents and private clinics. Down on the Broadway you find the shopping centre, the theatre, gyms and the offices that cluster around the station, where the District line, the tram and mainline trains all meet.

The customers differ as well. A Village restaurant is often picked by someone comparing three menus on a phone. A firm near the station is more likely to be looked up by a client at a desk in town who was given its name. Good web design in Wimbledon starts by working out which of those people you are building for, since that decides what goes on the homepage.

• The summer fortnight. For two weeks around the Championships the area fills with visitors. Restaurants, cafés, short-let homes, car parks and taxi firms all see searches jump, and the site has to stay quick while it happens. Opening hours and booking rules that change for the tournament should take minutes to update.
• Families making plans. Much of Wimbledon’s trade comes from local households: tutors, nurseries, dentists, physios, music teachers and sports clubs. Parents want fees, availability and a way to book without having to phone.
• Phones on the move. Plenty of searches happen on the walk from the station or the tram stop. We keep pages light so they load on a patchy signal, and measure them against Core Web Vitals before launch.
• Access for everyone. Designed to WCAG guidelines, so the site works with screen readers, keyboard navigation and enlarged text.

People don’t search for Wimbledon in one way. Some type Wimbledon Village, some type SW19, and some use the nearest station, such as South Wimbledon or Wimbledon Park. A site that only ever says Wimbledon misses a share of them.

Say you run a dental practice on the Ridgway. Local search for you would mean a Google Business Profile with the right category and photos, a page for each treatment patients actually search for, reviews from real patients, and wording that matches how they describe where you are. Underneath sits the structure: clean headings, structured data and fast pages, which is the part of SEO that web design decides.

We build that groundwork into every site. For ongoing work on rankings and content afterwards, our SEO team runs local campaigns, and pay per click can bring enquiries in sooner, for example in the weeks before the tournament.

We don’t have an office in Wimbledon. Ours is in Twickenham, about six miles away. For the first workshop we can come to you, or you can visit us, and most of the progress meetings after that happen over video.

Everything is done by our in-house team. The designer who sketches your layouts works next to the developer who builds them, and the same people host and maintain the site once it’s live. We’ve been building websites for 25 years, mostly on WordPress, and we write each theme ourselves around your design, so the code carries nothing the site doesn’t use.

When a project needs more than pages, such as a members’ area for a sports club, online booking or a link to your CRM, the same developers take on the web development as well.

We’re just as happy to work with businesses in the places around Wimbledon: Raynes Park, Morden, Colliers Wood and the rest of the London Borough of Merton, and Southfields, just over the border in Wandsworth.

Nearby, see our pages for Wandsworth and Putney, Kingston and Richmond, or our web design services across London.