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A growing number of companies are moving away from the classic in-house and outsourced models for marketing, instead engaging agencies offering a more adaptable and cost-efficient approach. Introducing fractional marketing. What Exactly Is Fractional Marketing? What does the ‘fractional’ in ‘fractional marketing’ really mean? In essence, it’s about offering a slice of something larger. With … Read more
Updates to search engine algorithms have become commonplace in today’s fast-paced digital landscape, and it is imperative to understand how to leverage these changes in ways that allow you to remain competitive. On August 22, Google rolled out its second major 2023 update. So, what has changed and what implications might this update have for … Read more
Google Analytics 4 (GA4) is a comprehensive analytics platform designed to support businesses to utilise the power of multi-channel marketing and thrive in competitive marketplaces. Understanding the Power of GA4 in Digital Marketing GA4 represents a new generation of analytics as it is powered to prioritize event-based data over session-based data. GA4 also collects website … Read more
Ever heard of Fractional Development? Wondering what it’s all about? Don’t worry; we’ve got you covered! In this article, we’ll break down the concept and help you decide whether a Fractional Development Team or a Traditional In-House Team is the perfect fit for your web and software development needs. What is a Fractional Development Team? … Read more
Utilising fractional development teams is one of the innovative strategic approaches being used by businesses across a variety of sectors to stay one step ahead of the curve in what is a fast-paced global business landscape. The fractional development team model involves enlisting a team of skilled and experienced professionals to work on specific tasks, … Read more
Blue Flamingo Solutions Inc. has done it again, taking home the coveted UpCity Excellence Award in 2023. That’s two years in a row! UpCity, the ultimate matchmaker for businesses and B2B service providers, doesn’t hand out these awards to just anybody. Their Recommendability Rating is a rigorous, in-depth analysis of over 70,000 service providers. It’s … Read more
In today’s rapidly evolving business landscape, companies are constantly seeking innovative strategies to gain a competitive edge and stay ahead of the curve. One emerging trend that has gained significant traction is the utilisation of fractional development teams. In 2023, an increasing number of businesses are recognising the immense potential and benefits offered by these … Read more
That feeling when you finally start seeing your hard work reflected in your search engine ranking position is almost unparalleled, which is why it can be so disheartening when a Google algorithm update hits and you find yourself being outranked by your closest competitors. However, the good news is that there are steps you can … Read more
If you’re planning to create an attention-grabbing online presence, engaging a service offering web design in Kingston or the surrounding areas will no doubt be a high priority. But how do you ensure you’re making the right choice? It all comes down to user experience (UX). The most effective UX strategies are constructed using four main … Read more
Digital marketing has become an essential aspect of business operations in today’s technologically advanced world. The use of digital marketing has revolutionized how businesses interact with their customers, and how they promote their products and services. One crucial element of digital marketing is ORM, which stands for Online Reputation Management. ORM is essential for a … Read more
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