The process of understanding how Google views your website will help you to devise new strategies to increase your ranking position and secure additional streams of qualified traffic. Alongside your team delivering expert digital services and web design in Toronto, Google Search Console can offer valuable insight into your online performance.

What is Google Search Console?

Google Search Console is a free tool that allows you to analyse and improve your online presence. In addition to giving you valuable insight into important metrics, Search Console will alert you to security issues, errors or indexing problems that could be impacting your performance. Here are some of the fixes Google Search Console can help you implement.

Security Issues

Ensuring you are providing a safe and secure site for your visitors to engage with is imperative, not least because failing to do so can cause trust issues among your audience. Security problems can also prevent Google from effectively crawling your site and might even result in the temporary removal of all affected pages. Search Console will clearly highlight all security issues on the main overview screen, ensuring that you are always aware of any problems.

Search Indexing Issues

One of the most valuable features that Google Search Console offers is the ability to identify and address indexing problems. These issues can significantly affect your rankings by preventing Googlebot from crawling and indexing your webpages. The Index Coverage report in the Search Console will contain a comprehensive list of errors and provide information on how to issue appropriate fixes.

Manual Actions

Unlike security issues, manual actions are triggered by the Google Search team following a comprehensive review process. If your site is subject to a manual action, you might see an immediate drop in traffic until the issues are resolved. The Manual Actions tab in your Search Console will provide you with detailed information about precisely what triggered the action in the first place, alongside guidelines for how to address the problem.

404 Errors

Although not all 404 errors are created equally and it is perfectly possible to overlook some of the warnings that your Search Console will highlight, it is important to ensure that you are aware of every potential issue with your site. 404 errors will be detailed within your Index Coverage report and will clearly display which pages are experiencing the error. If anything looks unusual, you’ll instantly know where to focus your attention.

Advantages of Partnering with a Team Specialising in Web Design in Toronto

There are myriad benefits that come with working alongside a professional team with in-depth design knowledge. Often the technical and design components of a website are intertwined, and understanding how to make the right refinements is essential for maximising your organic search performance.

If you want to learn more about how Google Search Console can help you refine your online presence, partnering with a team specialising in web design in Toronto can help you to instil new life into your digital strategy.