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Your email database will naturally degrade over time for various reasons, including subscribers choosing to opt-out from your communications at a later date and abandoning old email addresses in favour of new ones. Specialists in digital marketing in London understand how important it is to consistently add new contacts to email marketing databases to drive growth, … Read more
Google Analytics is changing. Google Analytics 4 (GA4) will be the only platform that processes data beginning in the middle of 2023 replacing Universal Analytics (UA). If you have been struggling to wrap your head around GA4 and all of its new features, below is a list of commonly asked questions surrounding the new property … Read more
Standing out online isn’t easy, so working with a qualified and experienced team who specialise in professional web development in London is one of the best ways to ensure that your investment is working as hard as possible for your business. But, with so many developers out there, how do you decide which team to hire? … Read more
There’s been a resurgence in the trend for a one page website and this style of website, when done well, certainly has plenty to recommend it. After all, with a one-page website, you can take full control of the narrative journey that visitors experience, helping you to convey your brand’s message clearly. Read on to … Read more
Once it was the case that popular celebrities were a target for collaboration in marketing campaigns, with the endorsement of such people seen as an excellent way to attract new customers to a product or brand. Yet with the growing influencer culture that increasingly visual social media platforms have spawned, it is now clear that … Read more
Regardless of your line of business, a website is essential. Keeping this in mind, you must make the right choices when it comes to designing your website, since every choice can influence the experience your visitors have. Also known as CMS (Content Management Systems), software such as Django CMS and WordPress are frameworks which can … Read more
Selecting the right visual style is one of the most important decisions that need to be made early on in the web design process. Although your first instinct might be to choose photography, here are 10 reasons why we think you should consider illustration, all of which are approved by a dedicated team delivering high-quality … Read more
Most of us have been to a theme park or shopping centre and managed to get lost within the maze of paths and walkways within a matter of minutes. When we’re in these situations, finding a map that displays exactly where we currently are and where we want to go is a game-changer, and that … Read more
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 2 million businesses that visit their site. Each year, … Read more
For a long time, white space in web design was viewed as nothing more than a chronic waste of screen space. Thankfully, however, this perspective has altered significantly in recent years and white space is finally being regarded as a core design element that creates balance and harmony whilst aiding the effective communication of information. … Read more
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